The State of AI Adoption in Dutch Business
Gaide's annual study of how Dutch organisations put AI to work — not based on hype, but on practice. We combine research among organisations with what we see ourselves in our own AI projects.
What is the State of AI Adoption in Dutch Business?
It is Gaide's annual benchmark study of AI adoption in the Netherlands. It maps how organisations use AI, what holds them back and where they invest. The basis: research among Dutch organisations, combined with what we see in our own practice.
- 60+ AI projects delivered in practice
- 1,700+ people trained in AI skills
- 250+ agents built that run day to day
- Grounded in practice since 2022
Why a benchmark of AI adoption in the Netherlands?
Everyone talks about AI, but few organisations know where they stand relative to the rest. Are we ahead or behind? Are comparable companies investing more, and in what exactly? Without an honest reference point, it is hard to make well-founded choices.
That is why Gaide maps the state of AI adoption in Dutch business every year. Not a vendor story and no promises about the future, but a sober picture of what really happens: how many organisations use AI structurally, where it delivers value and which obstacles get in the way most often.
The report deliberately leans on practice. Alongside research among organisations, we use what we see ourselves as forward deployed engineers: across more than 60 projects, training over 1,700 people and building more than 250 agents since 2022. That combination gives a sharper picture than a survey alone.
This page is the announcement of the study. Below you will read what the report is going to measure, which figures we can already share, and how to stay informed or take part in the data collection.
What the report measures
Four themes are central to the study. For each theme we map how Dutch organisations are really doing — the concrete figures follow once data collection is complete.
Adoption rate & maturity
How far along are Dutch organisations really with AI? We map how many companies move from experimenting to structural use, and how mature that use is — from standalone tools to embedded processes.
Areas of application
Where is AI actually deployed? We look at the departments and processes where AI delivers the most value, from customer contact and marketing to operations, finance and HR.
Barriers
What holds organisations back? We examine the main obstacles around data quality, knowledge and AI literacy, and governance — including the role of the EU AI Act.
Expectations & investment plans
Where is it heading? We gauge expectations for the year ahead and how organisations plan their investments in people, tooling and policy.
Our own figures
The report starts with data we hold ourselves. This is our track record from practice — the foundation on which we build the wider study.
60+
AI projects
Delivered at Dutch organisations, from first pilot to organisation-wide roll-out.
1,700+
people trained
In practical AI skills and AI literacy, from leadership to the shop floor.
250+
agents built
Working AI solutions that run day to day inside real work processes.
since 2022
in practice
As forward deployed engineers we build alongside organisations, not from the sidelines.
Want to see how this translates to your own organisation? See where you can best get started with AI, how we approach AI strategy, or compare the AI tools for business.
Want to know where your organisation stands?
The AI Readiness Scan mirrors your organisation against the themes in the study: data quality, knowledge and buy-in. A concrete picture of where you stand, even before the report is published.
Take the AI Readiness ScanTake part or stay informed
The report is being compiled right now. Want to receive it as soon as it comes out, or take part in the research yourself? Participating organisations get first access to the results and a reflection of their own situation against the benchmark.
Stay informed
Leave your details and we will send you the report once it is ready. No newsletter spam, only a message when there is something that matters.
Keep me informed →Take part in the research
Contribute to the sharpest picture of AI adoption in the Netherlands and be the first to receive the results, including a comparison with organisations like yours.
Take part in the research →More background and explanations of key terms can be found in our knowledge base.
Frequently asked questions about the benchmark report
What is 'The State of AI Adoption in Dutch Business'?
It is Gaide's annual benchmark study of how Dutch organisations put AI to work in practice. The report combines research among organisations with what we see ourselves in our own AI projects. It maps the adoption rate, areas of application, barriers and investment plans, so leadership teams can compare their own situation against the wider market.
When is the report published?
The report is published annually. The current edition is being compiled right now: we are gathering the research data and working out the analysis. Want to be notified as soon as it comes out? Leave your details on the contact page and we will send you the report once it is ready.
How can I take part in the research?
Organisations can take part by completing the questionnaire while data collection is running. Participants get first access to the results and a concise reflection of their own situation against the benchmark. Register your interest on the contact page and we will reach out once the study begins.
May I use or cite the results?
Yes. The insights from the report may be used and cited, with attribution to Gaide. We make the report available precisely to feed the conversation about responsible and valuable AI adoption in the Netherlands. For figures or charts in publications we only ask for correct attribution.
Stay informed about the State of AI Adoption
Leave your details or take part in the research. In a short call we'll tell you what the report is going to measure and how you can contribute.